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Musk's Daughter Stars in Ad, Treats Robot Like a Dog, and Takes on AI

Elon Musk's 22-year-old daughter, Vivian Wilson, is making headlines—not for family drama, but for her latest gig as the face of Spanish fashion brand Desigual's Fall 2026 collection. In a campaign titled "Born Rebel," she takes a playful jab at artificial intelligence, and the internet is loving it.

The ad features a robot named DESI 84, modeled after Tesla's humanoid robot. But instead of showcasing its futuristic capabilities, Vivian puts it through a series of absurd tasks: using it as a golf ball stand, attaching a leash and walking it like a pet, ordering it to mow the lawn, and even staging a bedroom scene. The robot, overwhelmed by the demands, eventually collapses, crashes into a wall, and shuts down completely.

Here's the twist: the robot isn't real. It's an actor in a motion-capture suit, digitally transformed into the machine. The director joked that while the world worries about AI stealing jobs, they actually took a job away from a robot.

But Vivian's involvement goes beyond the humor. In an interview, she expressed genuine concerns about AI's impact on the fashion industry. She pointed out that AI is taking away creative opportunities and adding to environmental burdens. For her, art is about human emotion, while AI-generated content is just a remix of existing material—lacking a true creative soul.

Vivian, who changed her name from Xavier and distanced herself from her father's surname, didn't dwell on family conflicts. Instead, she focused on her fashion philosophy, urging people to consume less, upcycle old clothes, and discover their own style.

The campaign has sparked conversations about the role of AI in creative fields, and Vivian's bold stance adds a personal touch to the debate. Whether you see it as a clever marketing move or a genuine critique, one thing's for sure: this ad makes you think.

Key Points

  • Vivian Wilson stars in Desigual's "Born Rebel" ad, humorously commanding a robot.
  • The robot, DESI 84, is a digital creation performed by an actor.
  • Vivian criticizes AI for harming creative jobs and the environment.
  • She encourages sustainable fashion and personal style over mass consumption.
  • The ad blends humor with a serious message about AI's societal impact.