Skip to main content

Midjourney Buys Astrology App Co-Star, Team Joins In

In a move that blends artificial intelligence with the stars, Midjourney—the company behind the popular AI image and video generation tools—has acquired Co-Star, a social astrology app. The deal, reported by Bloomberg, brings Co-Star's entire team of about 24 people into the Midjourney fold. Financial terms were not disclosed.

Co-Star, which boasts around 4.3 million monthly active users, helps people generate and share astrological birth charts. The app uses a mix of AI and human-written content to provide daily horoscopes, compatibility assessments, and other personalized recommendations based on users' astrological data.

For Midjourney, this acquisition marks another step in its diversification strategy. The company, which has become almost synonymous with AI image generation on Discord, has been branching out. It previously tried its hand at a healthcare division and even a spa business. Now, with Co-Star, it's adding a social and astrological layer to its portfolio.

But there's more to this deal than just expanding product lines. Co-Star's team has deep experience building consumer-facing apps—something Midjourney has lacked. Until now, Midjourney has operated primarily as a bot on Discord, without its own standalone mobile app. With the Co-Star team on board, that could finally change. Industry watchers speculate that Midjourney may now be poised to launch its own independent app, leveraging the team's expertise in user experience and mobile development.

The acquisition also highlights a growing trend: AI companies are increasingly looking to acquire not just technology, but also teams with proven consumer product experience. For Midjourney, Co-Star offers both a ready-made user base and a team that knows how to build and scale a social app.

As for Co-Star users, it's unclear what changes might come. The app will likely continue to operate, but with deeper integration of Midjourney's AI capabilities. Imagine personalized horoscopes generated by cutting-edge AI, or astrological charts that come with AI-generated artwork. The possibilities are intriguing.

Key Points

  • Midjourney acquires astrology social app Co-Star with 4.3 million monthly active users.
  • The entire 24-person Co-Star team joins Midjourney.
  • Financial terms of the deal were not disclosed.
  • The acquisition could help Midjourney launch its own standalone app.
  • Co-Star combines AI and human-written astrology content.