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Midjourney Buys Astrology App Co-Star, Hires Its 24-Person Team

In a move that blends artificial intelligence with the stars, Midjourney—the company behind the popular AI image and video generation tools—has acquired Co-Star, a social astrology app. Bloomberg broke the news, though the financial details remain under wraps.

Co-Star isn't your typical horoscope app. With about 4.3 million monthly active users, it helps people generate and share detailed astrological birth charts. The app mixes AI with human-written forecasts, compatibility checks, and personalized recommendations based on your astrological profile. Think of it as a cosmic social network where your birth chart is your profile picture.

For Midjourney, this acquisition is part of a broader diversification strategy. The company is almost synonymous with text-to-image generation on Discord—it doesn't even have its own standalone app yet. But Midjourney has been experimenting beyond its core product, having previously tried its hand at a healthcare division and even a spa business. Now, with Co-Star under its belt, the company is expanding into the lifestyle and social space.

Perhaps the most intriguing part of the deal is the talent infusion. Co-Star's entire team of about 24 people will join Midjourney. These are folks who've built a consumer-facing app from scratch, navigating the tricky waters of user engagement and mobile design. That experience could be exactly what Midjourney needs to finally launch its own independent app—something users have been waiting for.

So what does this mean for the future? Midjourney might be eyeing a more personal, app-based experience that goes beyond generating images on a chat server. Co-Star's social features could also hint at a more community-driven direction. Or maybe Midjourney just really likes astrology. Either way, it's a fascinating crossover between AI creativity and cosmic curiosity.

Key Points

  • Acquisition: Midjourney acquires Co-Star, an astrology social app with 4.3 million monthly active users.
  • Team Integration: All 24 Co-Star employees will join Midjourney, bringing consumer app expertise.
  • Strategic Expansion: The deal signals Midjourney's push beyond AI image generation into lifestyle and social products.
  • App Potential: The acquisition could pave the way for Midjourney's first standalone mobile app.