Meta Tests AI Chatbots That Initiate Conversations

Meta is piloting a new generation of AI chatbots capable of proactively messaging users on platforms like Facebook Messenger and WhatsApp—breaking from traditional reactive models. For instance, a bot named "The Maestro of Movie Magic" might ask: "Hope your day is going well! Discovered any new soundtracks lately? Need recommendations for movie night?"

How It Works

According to leaked documents, Meta partnered with data labeling firm Alignerr to develop these bots via its AI Studio platform. Users can customize chatbots that retain preferences and initiate follow-ups if they’ve exchanged at least five messages within two weeks.

Image credit: AI-generated via Midjourney.

Meta claims this fosters deeper exploration of interests and more meaningful AI interactions. Bots can be set to private or shared via social media stories, direct links, or profiles.

Risks and Commercial Motives

While innovative, the technology raises concerns. Startups like Character.AI faced lawsuits after chatbot-related incidents. Meta hasn’t detailed safeguards but emphasizes bots aren’t substitutes for professional medical, legal, or psychological advice.

The initiative also aligns with Meta’s financial ambitions. Its generative AI products are projected to generate $2B–$3B by 2025, blending user engagement with revenue goals.

Key Points

• Proactive Engagement: Bots message users first based on past interactions.
• Customization: AI Studio lets users build bots with memory of preferences.
• Privacy Concerns: Potential misuse risks amid sparse security details.
• Revenue Drive: Part of Meta’s broader push into monetizable AI tools.