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Kuaishou Jumps Into AI Interactive Content, Opens Creator Recruitment

Kuaishou is making a bold move into AI-powered interactive content, officially opening recruitment for its first batch of creators. The platform is betting that letting users talk to AI characters, choose their own story paths, and play with lightweight interactive apps will keep people glued to the screen longer.

What's the big idea?

Instead of just watching videos, users can now actively shape what happens next. Think of it like a choose-your-own-adventure, but powered by large language models. Kuaishou is targeting creators who already dabble in AI-driven storytelling, character dialogues, or interactive mini-apps. Selected creators get early access to the tools and a direct line to the platform team to help refine the product. There's also an AI interactive content co-creation plan in the works.

Three flavors of interactive content

Kuaishou's AI interactive content comes in three main forms:

  • AI character dialogues – virtual companions that can role-play or just chat.
  • Branching interactive plots – users make decisions that unlock different endings.
  • AI interactive lightweight applications – scenario-based experiences and fun tasks.

Compared to regular videos, these formats have a strong "revisit" factor. People come back to see what happens if they make a different choice, which naturally extends the time they spend on the app.

Why now?

The short video market is getting crowded. Total user time across the internet has hit a ceiling, and the easy gains from traditional short videos and live streams are fading. AI interactive content offers a new way to capture attention: instead of just watching, users are playing. This shift from "viewing" to "doing" could help Kuaishou stand out.

There's also a data play. Every interaction feeds back into Kuaishou's recommendation algorithms, making them smarter. And it's a natural extension of Kuaishou's multimodal AI capabilities, centered around its Qilin AI system.

But it's not all smooth sailing

The field is still in its early days. AI dialogues can feel awkward, plots can be repetitive, and users aren't yet in the habit of interacting with content this way. As more platforms jump in, it remains to be seen whether AI interactive content will truly reshape the short video landscape or just be another passing trend.

Key Points

  • Kuaishou launches AI interactive content creation feature, recruiting first batch of creators.
  • Three main formats: AI character dialogues, branching plots, and interactive lightweight apps.
  • Aims to boost user engagement by shifting from passive viewing to active participation.
  • Challenges include awkward AI conversations, homogenized plots, and immature user habits.
  • Part of a broader trend as platforms seek new ways to capture user time.