Google has introduced an innovative AI-powered assistance feature in its Play Store, enabling users to get instant answers about app functionality without leaving the product page. The new "Ask Play about this app" tool leverages Google's Gemini AI technology to provide real-time responses to user queries.

With the rollout of Play Store version 46.1.39-31, users can now find a dedicated text box beneath app listings where they can type questions like "How do I report cheating in Call of Duty?" or "What are this app's premium features?" Gemini AI processes these inquiries immediately, offering concise answers that previously would have required web searches or forum diving.

Image source: Midjourney (AI-generated with commercial license)

The system also suggests common questions to jumpstart user inquiries—a thoughtful touch that anticipates needs ranging from basic functionality to advanced features. This streamlined approach particularly benefits those overwhelmed by new apps or complex interfaces.

However, the technology isn't flawless. Like all AI systems, Gemini sometimes delivers incomplete or inaccurate responses, especially regarding subscription costs or nuanced functionality. Currently, the feature remains unavailable for major Google products like YouTube and Search, with availability varying across other applications.

This development marks a significant step toward more intuitive digital experiences. By embedding AI assistance directly within the app discovery process, Google is reducing friction between users and the tools they need. As the technology evolves, we can expect more precise answers and broader compatibility across the Play Store's entire catalog.

Key Points

1. New Gemini AI feature provides in-context app assistance within Play Store listings
2. Users can ask specific questions and receive instant responses without external searches
3. Currently limited to select apps with varying answer accuracy
4. Suggested questions help guide users to common information needs
5. Represents Google's push toward more integrated AI experiences across its ecosystem