ElevenLabs takes on Suno with new AI music app for iPhone
ElevenLabs Challenges Music AI Giants with New iPhone App
Voice technology specialist ElevenLabs is making waves beyond its core business with the launch of ElevenMusic, a new iOS app that puts AI-powered music creation in users' pockets. Released April 1st, the application marks the company's bold entry into the crowded but lucrative generative music market currently dominated by platforms like Suno and Udio.
How ElevenMusic Works
The app transforms natural language descriptions into complete musical compositions. Want a "synthwave track about midnight drives along the California coast" or a "piano ballad inspired by 90s alternative rock"? Just type your vision and let the AI handle the rest. Users can fine-tune their creations by adjusting track length, toggling lyrics on/off, and selecting from various visual art styles to accompany their music.
But ElevenLabs isn't just selling another music generator. The app doubles as a social discovery platform featuring:
- Real-time streaming radio stations
- Emotion-based playlist recommendations
- Popular charts tracking trending creations
- Built-in remixing tools for collaborative projects
"We're not just building instruments - we're growing a community," suggests the app's onboarding tutorial. This social angle could give ElevenMusic an edge as platforms battle for user retention in the competitive AI music space.
Pricing and Availability
The freemium model offers:
- Free tier: 7 daily creations
- Pro plan ($9.99/month): 500 monthly tracks + 500GB storage
This pricing structure positions ElevenMusic as a mid-range option between Suno's free-but-limited offering and Udio's premium subscriptions.
Strategic Shift for ElevenLabs
The launch continues ElevenLabs' transformation from voice specialist to full-stack creative platform following its $11 billion valuation in February. Since introducing commercial-safe audio models last August, the company has rapidly expanded into:
- Advertising content generation
- Voice acting services
- Video production tools
- Copyright management systems
With ElevenMusic, the firm isn't just adding another product - it's planting a flag in the emerging creator economy for generative audio. The app includes royalty-sharing features and marketing tools designed to attract professional musicians alongside casual creators.
Industry analysts see this as both an offensive move against competitors and defensive play against the commoditization of AI voice technology. As synthetic voices become commonplace, companies like ElevenLabs must either diversify or risk becoming interchangeable vendors in a crowded market.
The big question: Can a voice-focused company out-music the music specialists? Early user reviews praise ElevenMusic's intuitive design but note its compositions sometimes lack the polish of Suno's more mature platform. Still, with deep pockets and proven AI expertise, ElevenLabs has clearly entered this race to stay.
Key Points:
- New competitor: ElevenMusic challenges Suno/Udio in AI music creation
- Social focus: Combines generation tools with streaming/discovery features
- Strategic expansion: Part of ElevenLabs' push beyond voice technology
- Creator economy: Includes royalty incentives to attract professional users
