Doubao AI Lights Up Spring Festival Gala with Record-Breaking Interactions
AI Takes Center Stage at Spring Festival Gala
The curtains closed on China's 2026 Spring Festival Gala with more than just dazzling performances - artificial intelligence stole the show in unexpected ways. Doubao's cutting-edge technology transformed traditional celebrations through real-time interactions that captivated audiences nationwide.
Record-Shattering Engagement
When hosts announced interactive segments, viewers responded enthusiastically through Douyin's Toutiao platform. The numbers tell an impressive story:
- 1.9 billion total AI interactions during the gala
- Over 50 million AI-generated profile pictures created
- 100 million digital New Year greetings exchanged
The system hit its peak at 9:46 PM when Toutiao's large model processed 63.3 billion tokens per minute - a new industry benchmark.
"We've never seen engagement like this," shared a ByteDance spokesperson. "AI didn't just facilitate participation; it became part of the celebration itself."
Technology Meets Tradition
The magic extended beyond audience interaction. Seedance 2.0, Toutiao's unreleased video generation model, enhanced multiple performances:
- In Riding the Wind Song, AI meticulously reproduced brushstrokes from classic ink paintings, bringing galloping horses to life with remarkable authenticity.
- Celebrating the Flower Goddess featured unique digital backdrops for each performer - "one scene per person" created through innovative "AI-generated images with real-stage expansion."
"What we achieved wasn't just technical," explained creative director Li Wei. "We preserved artistic integrity while pushing boundaries."
Behind The Scenes Powerhouse
The flawless execution relied on ByteDance Huoshan Engine's cloud capabilities:
- Dynamic computing power allocation handled massive traffic spikes
- Deep system optimizations prevented lag during critical moments
- Continuous monitoring ensured stable performance throughout the five-hour broadcast
The technological triumph demonstrates how AI can enhance rather than replace human creativity - especially during cultural milestones like Spring Festival celebrations.
Key Points:
- Doubao AI facilitated 1.9 billion interactions during the 2026 Spring Festival Gala The Seedance 2.0 model enhanced performances with AI-generated visual effects ByteDance Huoshan Engine processed 63.3 billion tokens per minute at peak capacity The integration marked a milestone in blending technology with traditional celebrations
