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Deep Blue S07 Taps Doubao AI, Hits Roads September 28

Deep Blue S07 Embraces Doubao AI, Sets September 28 Launch

Deep Blue is shaking up the smart car race. Chairman Deng Chenghao announced that the new S07 will fully integrate ByteDance's Doubao large model and come equipped with an AI laser intelligent driving system. The launch date? September 28.

From Button Overload to Mind Reading

Remember when car cabins were all about piling on features? Deng says that era forced drivers to learn complicated menus—like memorizing a secret code just to change the radio. With AI large models moving in, the game flips. The car's brain shifts from "collecting functions" to "understanding intentions." One smart agent, not a hundred buttons. You speak, it acts. Want to roll down the windows and play your favorite song? Just say it. The system coordinates everything behind the scenes.

Speed Meets Privacy

But won't all that cloud processing slow things down or snoop on you? Deep Blue thought of that. The S07 uses a terminal-cloud collaboration model. Simple commands—like "open the sunroof"—get a millisecond response right on the car's computer, even with zero signal. For complex, multi-step tasks, it taps cloud power. And sensitive data? It stays local, locked down tight.

Why Doubao? It's About the Bigger Picture

Deep Blue has already partnered with heavyweights like Huawei and DeepSeek. So why Doubao? Deng explains it's a macro-level play for ecosystem synergy. He believes the future ceiling of smart cabin experiences depends on how deep and wide the underlying AI ecosystem is. In other words, it's not just about one model—it's about the whole web of services and intelligence it connects to.

What This Means for the Road Ahead

The S07 isn't just another electric SUV. It's a bet that cars will become intuitive companions, not just machines. As September 28 approaches, all eyes are on whether this Doubao-powered ride can truly change how we interact with our vehicles. One thing's for sure: the competition just got a lot more interesting.

Key Points:

  • Deep Blue S07 integrates ByteDance's Doubao large model and AI laser driving system.
  • Launch set for September 28.
  • System shifts from function collection to intention understanding via a single agent.
  • Terminal-cloud collaboration ensures fast responses and local data privacy.
  • Doubao chosen for ecosystem synergy, not just model capability.