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Blok Uses AI to Simulate User Behavior for Better Apps

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AI D-A-M-N/Blok Uses AI to Simulate User Behavior for Better Apps

Blok Uses AI to Simulate User Behavior for Better Apps

Blok Revolutionizes App Testing with AI-Driven User Simulations

In the fast-paced tech industry, developers grapple with the challenge of efficiently testing app features to enhance user experience. Blok, a rising startup, has stepped in with an innovative solution: AI-powered user behavior simulation. Founded by Tom Chalmers and Olivia Higgs in 2024, Blok has already secured $7.5 million in funding from prominent investors like MaC Venture Capital, Discord, Google, and Meta employees.

The Vision Behind Blok

Blok’s founders, seasoned entrepreneurs with backgrounds in travel and learning platforms, identified a critical gap in traditional testing tools. "Most tools are reactive," explains Marlon Nichols of MaC Venture Capital. "Blok offers a predictive testing solution, allowing teams to anticipate user behavior before writing code." This forward-thinking approach positions Blok as a disruptor in the product development space.

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Addressing Modern Testing Challenges

As user interfaces grow more complex, the demand for accurate testing has skyrocketed. Higgs notes that Blok’s team interviewed over 100 engineers during development to understand pain points. "With diverse user interactions, developers must ensure new visual elements don’t complicate usability," she says.

How Blok Works

Blok’s workflow is streamlined:

  1. Upload event logs and Figma designs.
  2. Submit experiment details.
  3. Let Blok’s AI run multiple simulations.
  4. Receive actionable insights on feature usage and improvements.

This process ensures teams gather valuable feedback before launching features—reducing costly post-release fixes.

Target Markets and Future Goals

Currently in beta, Blok focuses on finance and healthcare, where testing precision is paramount. The startup aims to hit millions in revenue this year while refining its service model for broader adoption.

Key Points:

  • AI-driven simulations predict user behavior pre-development.
  • Raised $7.5M from top-tier investors.
  • Targets high-stakes industries like finance and healthcare.
  • Simplifies testing with Figma integration and automated insights.