At the Computex exhibition in Taipei, Asus co-CEO Samson Hu delivered a sobering assessment of the AI computer market's timeline. The executive revealed that full-scale adoption of these next-generation devices likely won't occur before 2026, pushing back industry expectations.

Market Challenges Slow Adoption Hu pointed to multiple factors delaying widespread AI computer deployment. The global economic downturn has dampened consumer enthusiasm, while frequent tariff changes under the new U.S. administration create additional hurdles. "The market outlook hasn't improved significantly since last year's product launches," Hu acknowledged during his presentation.

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Pricing Pressures Mount To offset rising costs from tariffs, Asus may implement price increases up to 10% in the U.S. market. This strategic move comes as manufacturers across the industry struggle with profitability in the competitive laptop sector. Companies from Asus to Lenovo have pinned hopes on AI computers to revive sluggish sales, but consumers remain hesitant about premium pricing.

Long-Term Optimism Persists Despite current obstacles, Hu maintains strong confidence in AI technology's transformative potential. "These computers will fundamentally change how people work and live," he stated. However, he emphasized that changing consumer habits requires time and demonstrated value propositions.

Asus continues aggressive R&D investments to maintain its competitive edge. The company's innovation focus includes optimizing AI performance while addressing practical user needs. Industry analysts suggest this patient approach might pay dividends when market conditions improve.

When will consumers fully embrace AI-powered computing? The answer appears to be a gradual evolution rather than an overnight revolution. As technology matures and economic pressures ease, these advanced systems could redefine personal computing standards worldwide.

Key Points

1. Full deployment of AI computers expected by 2026 at earliest
2. Economic conditions and tariffs creating significant market headwinds
3. Asus considering 10% price increases in U.S. market
4. Company maintains strong R&D focus despite challenges
5. Long-term transformation potential remains undisputed