Apple Strikes $1 Billion Deal with Google to Supercharge Siri

Apple is nearing a landmark agreement with Google to license its Gemini AI model for approximately $1 billion annually, according to a Bloomberg report. This partnership aims to deliver a major upgrade to Apple's Siri voice assistant, signaling a strategic pivot as Apple temporarily shifts from its traditional reliance on proprietary AI technology.

A Leap in AI Capabilities

The customized version of Google’s Gemini model boasts 1.2 trillion parameters, dwarfing Apple’s current cloud-based system, which operates on just 150 billion parameters. This represents an eightfold increase in complexity and performance potential for Siri. Earlier this year, Apple reportedly evaluated AI models from OpenAI and Anthropic before selecting Google’s technology after extensive testing.

Strategic Shift for Apple

This collaboration underscores Apple’s urgency to enhance its AI offerings amid intensifying competition. While the company has historically prioritized in-house development, the deal allows Siri to bridge the gap until Apple’s own AI advancements mature. The upgraded Siri is slated for release next spring, though plans remain subject to change.

"This partnership is a stopgap measure," an industry analyst noted. "Apple is buying time to refine its proprietary AI stack while ensuring Siri remains competitive."

What Users Can Expect

The revamped Siri promises improved natural language processing, contextual understanding, and new features designed to elevate user experience. Apple has not disclosed specific functionalities but emphasizes a focus on seamless integration across its ecosystem.

Key Points:

• $1B annual deal: Apple will pay Google for access to Gemini AI.
• Performance boost: Gemini’s 1.2T parameters far exceed Apple’s current system.
• Spring 2026 target: Upgraded Siri expected next year, pending adjustments.