Apple Tests 'Veritas' Chatbot Internally Ahead of Siri Upgrade
Apple Confirms Internal Testing of AI Chatbot 'Veritas'
Bloomberg reports that Apple has begun internal testing of a conversational AI chatbot codenamed "Veritas", designed to validate upcoming upgrades to Siri. The tool, which mimics ChatGPT's functionality, allows employees to perform tasks like text-based queries, photo editing, and personal data retrieval. However, Apple clarified it has no immediate plans for a consumer launch.
Behind Apple's AI Strategy Shift
The development follows criticism of Siri's stagnant capabilities compared to rivals like ChatGPT and Google Gemini. Last year, Apple introduced AI-powered features such as email categorization and Genmoji, but users demanded deeper integration. In August 2024, Apple formed the "Answers, Knowledge and Information" (AKI) team to prioritize AI-driven search tools—a clear nod to competitors.
Project Linwood: Siri's Overhaul
At the core of Apple’s efforts is "Project Linwood", slated for debut in March 2025. The revamped Siri will combine:
- External models (e.g., Google’s Gemini)
- Apple’s proprietary Foundation Models (AFM)
The upgrade aims to enable complex web searches, device control via voice commands, and seamless navigation.
Why Veritas Matters
Unlike previous experimental tools, Veritas operates as a standalone app with:
- Two-way dialogue capabilities
- Multimedia editing functions
- Employee-facing testing protocols
Analysts suggest that withholding Veritas from consumers risks leaving Apple behind in the generative AI race. Competitors like Perplexity and OpenAI have already gained widespread adoption.
Key Points:
- Internal Use Only: Veritas is strictly for validating Siri’s upcoming features.
- Strategic Pivot: AKI team signals Apple’s focus on AI-powered search.
- Competitive Gap: Lack of a public chatbot may hinder Apple’s AI credibility.