Apple Quietly Develops Veritas AI Chatbot for Siri Upgrade

By Tech Correspondent | September 29, 2025

Apple is conducting internal tests of a new artificial intelligence system codenamed Veritas, designed to modernize its Siri voice assistant, according to Bloomberg reporter Mark Gurman. The development comes as Apple seeks to strengthen its position in the competitive AI landscape.

Behind Closed Doors: Veritas Testing

The Veritas platform functions similarly to mainstream chatbots like ChatGPT and Gemini, enabling Apple employees to submit queries and review conversation histories. Current testing focuses on two major enhancements:

• Personal data retrieval: Allowing Siri to access and summarize user information across devices
• In-app functionality: Enabling voice-controlled photo editing and other application-specific tasks

Strategic Implications

Industry analysts note this development follows Apple's underwhelming "Apple Intelligence" debut earlier this year. While Veritas demonstrates technical progress, Gurman criticizes Apple's decision not to release it publicly:

"This closed-door approach suggests Apple will continue leaning on its Google partnership for consumer-facing AI features, particularly search functionality powered by Gemini technology."

The internal testing framework allows rapid iteration based on employee feedback before potential integration into future iOS versions.

Key Points

• Apple's Veritas chatbot mirrors functionality of ChatGPT/Gemini
• Focuses on practical Siri upgrades like data search and app control
• No current plans for public release
• Indicates continued reliance on Google's Gemini for some AI features
• Part of broader effort to revitalize Siri after multiple delays