Apple Accelerates Development of AI Search Engine, Targets 2026 Launch

Bloomberg reports that Apple is advancing its development of an AI-powered search engine, tentatively named "World Knowledge Answers." According to insider Mark Gurman, the tech giant plans to launch the service in spring 2026, positioning it as a direct competitor to existing AI search tools like ChatGPT and Perplexity.

Enhanced Siri Integration and Web-Based Answers

The new system will integrate with Siri, enabling users to pose questions in natural language and receive concise, accurate responses. Unlike traditional search engines, Apple's solution will scrape and summarize information from across the web, leveraging AI to distill complex data into user-friendly answers. The company is also exploring integration with its Safari browser and Spotlight search to create a seamless cross-platform experience.

Strategic Partnership with Google

While developing its proprietary technology, Apple is reportedly collaborating with Google to evaluate and implement the latter’s AI models. This partnership builds on their longstanding relationship—Google currently powers Apple’s default search engine—and could provide critical infrastructure for Siri’s upgraded capabilities. Industry analysts suggest this move reduces development risks while accelerating time-to-market.

Talent Acquisition Over Acquisitions

Earlier rumors hinted at Apple’s interest in acquiring Perplexity, an AI search startup, but the company appears focused on targeted hiring instead. Recent departures of key AI researchers have pressured Apple to aggressively recruit top talent, particularly in machine learning and natural language processing. The company has increased compensation packages and expanded its AI division to address these challenges.

Market Impact and Future Outlook

The announcement has already influenced investor sentiment, with Apple’s stock rising 3.8%—its largest single-day gain in nearly a month. As the AI search market grows increasingly competitive, analysts view this project as crucial for maintaining Apple’s technological edge. If successful, it could redefine how millions interact with Apple devices daily.

Key Points:

• 🚀 2026 Launch: Apple’s "World Knowledge Answers" aims to revolutionize Siri’s search functionality by spring 2026.
• 🤝 Google Collaboration: Partnership leverages Google’s AI models to enhance Siri’s performance.
• 💡 Talent Focus: Apple prioritizes hiring over acquisitions to strengthen its AI team amid recent attrition.