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Alipay's Tutu AI Agent Helps Brands Crack Offline Retail

Alipay's Tutu AI Agent Helps Brands Crack Offline Retail

Alipay's "Touch and Go" just introduced Tutu, an intelligent agent designed to help brands navigate the messy world of offline retail. It plugs into a network of a million smart devices, linking 400 million consumers with over a million stores. This isn't Alipay's first AI rodeo—they already upgraded 30 million offline touchpoints and launched Xiaoyu for store owners. Now, Tutu takes on the brand side.

Why offline retail feels like a black box

If you've ever tried to figure out why one store sells out while another sits on dead stock, you know the pain. Brands face four big headaches: they can't see industry patterns, they can't track medium and long-tail store performance, they lack tools to boost single-store sales, and their people, products, and locations are all disconnected. Tutu aims to change that by stitching together scattered data and offering clear, actionable strategies.

What Tutu actually does

Tutu doesn't make decisions for brands—it helps them make smarter ones. It identifies high-potential stores, suggests activity plans, and predicts sales outcomes. Think of it as a GPS for offline operations: it shows you the road, but you still drive.

Real results from real brands

Over 5,000 brand campaigns have already run on this platform, generating billions in extra sales. Mars Wrigley found 100,000 potential sales points and reached millions of users. Suntory's "Touch 3 Get 1" promo sold an extra 100,000 bottles in a month, with more than half of buyers coming back for more. "Boundaryless operations turn every 'Touch and Go' moment into a reason for consumers to come back again," said Eric Chen, General Manager of Suntory's Smart Business Department.

The bigger picture

Alipay's three-year leap in AI isn't just about technology—it's about making the offline world as measurable and responsive as the online one. For brands tired of flying blind, Tutu offers a map.

Key Points:

  • Alipay launched Tutu, an AI agent for brands to optimize offline retail.
  • It connects 400 million consumers and a million stores, solving data fragmentation.
  • Early adopters like Coca-Cola and Suntory report significant sales growth.
  • Tutu provides insights but leaves final decisions to brands.

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