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AIGC Meets Literature: Changchun Film Festival Bridges Two Worlds

The 21st Changchun Film Festival, held on August 24, became a meeting point for literature and film, as writers, directors, and tech enthusiasts explored how AIGC (AI-Generated Content) can breathe new life into literary IP. The event, part of the "New Forces of Chinese Literature" series, aimed to break down the barriers between the written word and the silver screen.

During the festival, several key initiatives were announced. A strategic cooperation agreement was signed to digitally transform literary IP and apply AIGC to Changying's IP portfolio. The "AI Shang Jilin" original literary works collection was launched, inviting creators to submit works that could be adapted into films or series. Additionally, the "Most Transformable Literary IP List for Jilin Mid-career Writers" for 2026 was released, featuring 15 standout works, including the novel "Apple Pear," the reportage "Wang Xixi: No Regrets in Building Space Rockets," and the online novel "There's a Demon Across the River."

Qi Huadong, Vice Chairman of the China Writers Association, spoke about the evolving literary landscape. He noted that literature today extends far beyond traditional paper publishing, encompassing online writing, amateur creations, non-fiction, genre fiction, and science fiction. Meanwhile, new media formats like short videos, short plays, and audiobooks are flourishing. "The boundaries of literature are expanding into broader living spaces and social fields," he said.

Qi emphasized the need to respect this diverse ecosystem while maintaining literary quality. He called for breaking down media barriers to integrate literature with film, games, animation, and stage plays, unlocking deeper spiritual energy.

The commercial potential is undeniable. Industry data shows that in 2025, 59% of the top 100 most popular and critically acclaimed TV series were adapted from literary works. The market for online literary IP adaptations in China reached 367.61 billion yuan in 2025, a 23.13% increase year-on-year.

This year's festival also focused on nurturing young talent. The "Golden Deer Debut Award" received 36 film submissions, and the "Golden Deer Venture" program collected works nationwide. Collaborations with universities led to activities like the "University Student Short Film Creation Collection and Exhibition."

Qi Huadong expressed optimism about the future, stating that initiatives like "New Forces of Chinese Literature" provide a high-level platform for dialogue. This will foster deeper collaboration between literature and film in topic planning, content creation, IP development, and talent exchange, ultimately producing works that resonate with contemporary audiences and achieve artistic excellence.

As AIGC continues to evolve, the fusion of literature and film promises to open new creative possibilities. The Changchun Film Festival is at the forefront of this exciting convergence, proving that the written word and the moving image can indeed thrive together.

Key Points

  • The 21st Changchun Film Festival launched initiatives to digitally transform literary IP using AIGC.
  • 15 literary works were selected for the "Most Transformable Literary IP List" for 2026.
  • 59% of top TV series in 2025 were adapted from literary works, with the market for online literary IP adaptations reaching 367.61 billion yuan.
  • The festival emphasized nurturing young talent through awards and university collaborations.